Dubai Summer Surprises (DSS), the countries yearly celebration of incredible retail offers, exhilarating events, and fun for the whole family, is all set to launch its 24th edition.

This year, the DSS will begin on July 1 and run through to September 4. The DSS will be an action-packed spectacle of shopping, entertainment and so much more that will excite residents and as well as visitors every day for ten weeks of summer fun.

The 2021 edition of the DSS, organized by Dubai Festivals & Retail Establishment (DFRE), will showcase an extravaganza of shopping, hotel, dining, and entertainment opportunities at fantastic summer rates offering great value.

The city will be illuminated with colourful decorations and lighting to help residents and visitors get into the spirit of DSS and spread an atmosphere of fun and happiness around Dubai during the event.

On July 1, the opening day of DSS, a spectacular display of fireworks, projections, and fountain shows at Burj Khalifa, the Palm Fountain at the Pointe, and the Imagine show at Dubai Festival City Mall has been planned.

DSS fans will delight in the return of amazing promotions such as DSS Share Millionaire, Daily Surprises and many more.

This year, new additions will be lined up, including foodie events Summer Restaurant Week, the Big Eid Eat and Dine & Win, the Movie Magic, and the Summer Art Project.

As normally done, DSS will have plenty of chances for residents and visitors to win amazing prizes with raffles and gifts up for grabs, apart from the thrilling offers in time for Eid Al Adha and the annual Back to School season.

“Dubai Summer Surprises is one of the most eagerly-awaited occasions on the annual retail calendar,” commented Ahmed Al Khaja, chief executive of organizers Dubai Festivals & Retail Establishment.

He said, “There is always great excitement felt right across the city as residents and visitors gear up for this major celebration of shopping and fun.

“With 10 weeks of unmissable attractions, promotions, raffles, family events and much more, this edition of DSS is shaping up to be one of the best yet.”


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